I am lucky enough to have some kick-ass clients; ones that pay me to travel, be creative, and work as a part of their team. This includes getting to work with Kentucky Speedway with my friends at Aquarius SE. This last weekend was their first foray into the big leagues (Sprint Cup) of NASCAR, and I was given access to anyone and anywhere on the track, with the goal being to provide their fans an inside look at a big race weekend via social media. A few highlights:
- Meeting Richard Petty – I met plenty of big name media and driver types, but their is something about the King that stands out. I don’t know what “it” is, but he has plenty of it. I imagine he meets thousands of people on a race weekend, and having only met me for 30 seconds, he was nice enough to thank me by name hours later…… No thank you Richard Petty.
- NASCAR Passion – Its been harped on before, but the sheer volume of passion NASCAR fans have for the sport can not be overstated. This makes the job of engaging with fans a whole different experience. In just 12 hours we had 10,000 brand mentions on twitter, and 2.5 million impressions on facebook. A social marketers dream for sure…but it also comes with a whole crop of new challenges.
- The event life is hard – I was there wend-sunday and worked at least 75 hours. A lot of these folks do this on a weekly basis for a good chunk of the year. The glamor of being immersed in the sports world must wear off pretty quick. I love sports, but I also love weekends in the summer….